Principal Consultant, SFMC (Salesforce Marketing Cloud) Developer!
Genpact
- Campaign Planning
- Solution Architecture
- Salesforce
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Inviting applications for the role of Principal Consultant SFMC (Salesforce Marketing Cloud) Developer! In this Role you will be responsible for designing developing and implementing Salesforce Marketing Cloud solutions that enable personalized data-driven and automated customer engagement at scale. You will work closely with marketing CRM data and technology teams to build journeys campaigns and automations leveraging SFMC capabilities such as Journey Builder Email Studio Automation Studio and Cloud Pages. You will also contribute to solution architecture best practices integration patterns and performance optimization acting as a key technical expert and advisor for SFMC implementations Responsibilities: - Design build and maintain marketing automation solutions using Salesforce Marketing Cloud (SFMC). - Develop and optimize customer journeys using Journey Builder including entry criteria decision splits wait activities and multi-channel orchestration. - Create and manage emails temp
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